Michiko Koshino SS18

Back to our favourite LFWM and the Nash and Brandon Rooms of our favourite venue, the ICA. Harking back to Japan’s long-running love affair with baseball, Michiko Koshino‘s Spring/Summer 2018 offering walks the wafer-thin line between nostalgia and future-facing fashion. Showing at London Fashion Week Men‘s, the collection incorporates a disjointed sense of patterning, texture and materials — a juxtaposition of nylon and wool, of tartan and reflective panels — which, though seeming at odds when viewed individually, traces a very specific arc of Japanese history and of Koshino’s own personal narrative when taken in as a whole.


Michiko Koshino SS18

Show production dot athena

Planning and prep

Dot Athena took care of location scouting, street and model casting. Once again we connected Michiko Koshino with the right creative team from stylists to photographers to hair, make up and videographers for the event.

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We were responsible for the logistics, travel and accommodation of the model team and crew, equipment logistics and shoot insurance.

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On Set

During the show our team took care of general support and co-ordination of the teams with an on set producer and assistants.