Michiko Koshino AW17 @ICA

"Michiko Koshino brought their autumn/winter collection 2017 presentation to the Institute of Contemporary Art space on the final day of London Fashion Week Men’s."

"The designer, from whom the label takes its name, demonstrated the reason for her cult and commercial success. With her long cultural heritage as an influencer of the 90s London club scene, and a reported reputation for innovative and trendsetting pieces amongst the likes of the late David Bowie and Stella McCartney, the season’s range of unisex streetwear was no exception to the brand’s forward-thinking style."


Michiko Koshino AW17

Show Production by Dot Athena

Planning and prep

Dot Athena was on board since day one of the project, taking care of location scouting and street casting. A number of models from Tokyo, Denmark and London were chosen for the event. We also connected Michiko Koshino with the right creative team from stylists to photographers to hair, make up and videographers for the event.



We were responsible for the logistics, travel and accommodation of the model team and crew, equipment logistics and shoot insurance.


On Set

During the show our team took care of general support and co-ordination of the teams with an on set producer and assistants.