Underage AW18 @ICA
Familiar with LFWM, this time we supported Underage with their first ever fashion presentation. Inspired by the underground punk movement that ran from the 70’s to the late 90’s, the UNDERAGE AW18 collection comments on the rebellious and social disruption of the era -and what that means for someone of a similar mindset today.
‘Riots of Our Own’ as it is titled, celebrates self-expression, independence, and nonconformity, acknowledging the makers of change from the past and applying it to a personal, modern-day fight against the grain. A fearless womenswear collection with a nod to a unisex attitude, the pieces combine traditional techniques with contemporary approaches. The use of age-old screen printing their original illustrations is an example of this, as well as delicate mock-devoré mixed with cool metallics and provocative mirrored prints on conservatively tailored garments.
Show production by dot athena
Planning and prep
Dot Athena began working since day one of the project, taking care of location scouting, model casting and hiring the appropriate creative team to match the brand’s aesthetics.
We were responsible for the logistics, travel and accommodation of the model team and crew, equipment logistics and shoot insurance.
During the show our team took care of general support and co-ordination of the teams with an on set producer, production assistant and runners.